Maastricht is developing and profiling itself as an international university city in a powerful knowledge region. One of the important objectives of the Coalition Agreement 2018-2022 is to create a city where the quality of education and the career opportunities in the (Eu)region entice students, startups, ex-pats and those with practical training to choose this city and region. The Coalition Agreement 2018-2022 specifically mentions the desire to retain students for Maastricht and the (Eu)region, so that students will not only find their first but also their next jobs in their own region. In concrete terms, the aim of the Student City program is to focus on making career opportunities visible and actively promoting them, as well as facilitating graduates in finding a job, including across borders.
This led to the idea of creating a Career Inspiration Day in cooperation with the knowledge institutions, as a counterpart to the well-known Inkom.